The development journey
One pair.
Step by step.
We’re starting with socks, and showing where the work actually stands.
01 · Current stage
References
The visual direction is chosen: white, short crew, a small brown outer-side mark and a plain foot. The images show that intention, not a finished product.
02 · Next
Samples
No physical samples exist yet. The next step is to explore the height, knit, logo placement and feel in a real pair.
03 · Later
Wear and wash
Once samples exist, we plan to check fit in daily wear and how the socks change after washing. No wear or wash testing has been completed.

Still to work out
A direction.
Not a finished promise.
The final fibre blend, supplier, production location, sizing and price are not confirmed. Neither is a launch date.
There is no stock, and we’re not taking orders or reservations. We’ll decide what comes next after the sample work.
Explore the sock concept →